Private Inspiration

Private Shop is a reputable retail chain of lingerie well established in offering premium and fashionable products from Europe and America. Being the largest importer of European intimate apparels, Private Shop retails various collections of bras, panties, pajamas, homewear, swimwear as well as lingerie sets and accessories to satisfy customer needs in Hong Kong, Macau and Chengdu.

Since 1970, Getz ( has been the exclusive distributor of Maidenform ( a pioneer in American underwear industry. With the vision to inspire confidence success and beauty in women, Getz opened the first Private Shop in 1994 to transform underwear into lingerie and then to the culture of intimate wear. Private Shop always cherry-picks the best garments of the seasons in terms of comfort, quality, designs and values. Customers are inspired by many styles of fashionable designs balancing with functional benefits. Walking into Private Shop, customers appreciate the satisfaction of inner beauty and the excellent service from the professional and knowledgeable sales consultants.  Private Shop creates not only life style but also builds personal beauty and self-confidence. Customers enjoy professional fitting service and one-stop shopping convenience in Private Shop.

 Inspirations from Private Shop

1.        Diffusion of inner beauty
2.        Increase of self-confidence
3.        Quality life with love and care
4.        Excellent customer satisfactions
5.        Comprehensive collections
6.        Greatest values of Comfort, Quality, Design and Usage
7.        Fashion and sewing technology to fit individual needs.
8.        Mix and match dressing combinations
9.        Creations of own personal style
10.       Professional and hearty services